The RSPCA unveiled a modern rebrand with a new logo featuring illustrations of various animals, symbolizing a forward-facing brand identity for the future. [ more ]
This non-alcoholic aperitif branding takes tips from Italian traditions
The visual look of iessi needed to be distinct from other drinks and subtly nod to Italy.
The brand identity and label design of iessi was created by designer Florent Gomez Siso, with a focus on bold typography and a bright orange color. [ more ]
This non-alcoholic aperitif branding takes tips from Italian traditions
The visual look of iessi needed to be distinct from other drinks and subtly nod to Italy.
The brand identity and label design of iessi was created by designer Florent Gomez Siso, with a focus on bold typography and a bright orange color. [ more ]
Never really over: how design experiments can revive brand identity
Prior to delving into the article, explore BleepBleeps' captivating presence on Behance Brief backstory Hey there!We're Mindset, a design studio obsessed with experiments that lead to a better, clear, emotionally engaging, and more meaningful design.This is a case study (or rather a story) of how we fell in love with a product on Kickstarter, identified the gaps in its brand identity, briefed ourselves to fix it, and created the perfect example of how we enrich tech products with design philosophy and a branding that don't quit.
The Paris 2024 Olympic Games are just over a year away, and Britain's Team GB has just unveiled a sharp new look to get us in the mood.With bespoke typography and a striking combination of contrasting abstract patterns in new variations on iconic colours, it looks iconic but also refreshingly different.
How to Use ChatGPT for Icon Ideas: A Step-by-Step Guide
Icon design is one of the things I like about design; it is the art of taking an object, term, process, etc., and creating a small and concise visual that represents it.Icons are crucial to creating a great user interface and enhancing the user experience.However, for product designers whose primary focus is UX design, creating icons can be challenging since it's outside their expertise.
By now, it's no secret that AI will considerably impact the future of branding and design-making us question how we can continue to provide irreplaceable value as designers.Some creatives like Alif Ibrahim of It's Nice That have suggested it be used to automate mundane and repetitive tasks like resizing, exporting, or mindless pixel pushing.
By now, it's no secret that AI will considerably impact the future of branding and design-making us question how we can continue to provide irreplaceable value as designers.Some creatives like Alif Ibrahim of It's Nice That have suggested it be used to automate mundane and repetitive tasks like resizing, exporting, or mindless pixel pushing.
Seven colourful and playful brand packaging designs from Dezeen's Pinterest
Recent pins on our packaging design board are some of the most popular on Dezeen's Pinterest.We round up the seven most colourful and playful projects.Advances in technology and the rising popularity of social media have increased the need for brightly coloured and distinctive packaging designs to attract customers.
How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify
Brand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience. [ more ]
The Museum of West African Art (MOWAA) gets a rebrand that amplifies the region's heritage and contemporary art
The Museum of West African Art (MOWAA) aims to position itself as the cultural capital of West Africa, with a new brand identity and website designed to showcase the region's rich cultural history. [ more ]
Why Walmart launched a premium grocery label, with fancy branding to match
Walmart's new private label brand Bettergoods aims for premium positioning, focusing on elevating the brand to attract more discerning customers. [ more ]
Crafting the Perfect Slogan: Your Guide to Memorable Brand Taglines
A killer slogan should capture brand essence with memorable language techniques and reflect brand personality through simplicity and audience understanding. [ more ]
Podcast Ad Copy Must Have a Compelling CTA | TWiT.TV
Direct response brands can deploy effective calls to action by balancing brand identity, attention-grabbing offers, trust-building, and brand recall in audio content marketing. [ more ]
Unique and eye-catching: How custom outdoor metal signs can boost your business
Investing in custom outdoor metal signs can differentiate small businesses from big competitors and convey quality, trust, and sustainability. [ more ]
Five key projects by architect and Dezeen Awards judge Piero Lissoni
Italian architect Piero Lissoni has joined Dezeen Awards 2023 as a judge.Here, he selects five projects that best reflect his studio's work.Lissoni, who is the founder and director of multidisciplinary practice Lissoni & Partners, defines the core ethos of his work as "passion, study, research, proportion, discipline and a dash of anarchy".
Duet AI vs Copilot: All the similarities and differences
Both Google and Microsoft have now revealed their respective AI productivity tools, Duet AI and Copilot, with each set to become embedded within all the apps with which workers will have become familiar.Many will have become familiar with generative AI over the past few months in the form of chatbots such as ChatGPT or AI art, but what these products offer is AI tips, drafting, and reformatting as built-in features of productivity software.
Peperami is bringing Animal back to TV screens - and he's naughtier than ever
Peperami's iconic brand mascot Animal had a commanding, anarchistic persona in 90s Britain, leaving a lasting impact on viewers.
Despite a temporary retreat, Animal remains deeply ingrained in the memories of UK adults, prompting a successful comeback strategy by the brand. [ more ]
Beloved East Hampton pub keeping black paint job after battle with review board
Rowdy Hall successfully fought to paint its facade black to align with its brand despite initial opposition from the town's architectural review board.
Town settled with the pub allowing the black facade but requiring approval for future changes, showing flexibility in interpretation of guidelines. [ more ]
How to Brand Your Business To Gain a Competitive Edge (2024)
Branding is crucial for success in entrepreneurship. It goes beyond selling products to selling a feeling or promise. Strong branding creates differentiation and builds recognition. [ more ]
Switchboard's rebrand masters modern LGBTQIA+ branding
Switchboard, a UK LGBTQIA+ support line, has unveiled a new brand identity to celebrate its 50th anniversary.
The rebrand features a refreshed logo, contemporary color palette, and playful illustrations that honor Switchboard's heritage while giving it a modern feel. [ more ]
Council Post: Five Tips For Creating Content In 2024
Content creation is essential for businesses and brands to establish a strong brand identity and build relationships with their target audience.
Social media platforms will continue to dominate how consumers engage with content in the coming year, making it crucial for businesses to stand out in an oversaturated market. [ more ]
I can already predict what you'll say about the rumoured Google Chat logo
Another week, another new Google logo (it seems).A new Google Chat logo appears to be the next design on the way, and it looks like it's almost guaranteed to provoke the same complaints we've seen with pretty much every other recent Google app icon redesign.The new look is not yet official, but we've had a glimpse of it from a slide in a presentation, and it fits in with the transition we've seen in other Google app logos (see our pieces of the best animated logos and best circular logos for more logo inspiration, and we also have a piece on the Google logo history).
The best animated logos often add a new dimension to a brand identity and help make it even more memorable.Logo animation can range from subtle movements to complex 3D effects, but at either extreme, the best animated logos complement the wider brand identity and might even tell us something new about the brand.
IPWatchdog.com | Patents & Intellectual Property Law
UKIPO Issues New Trademark Guidance on NFTs, the Metaverse and Virtual Goods
"While the UKIPO's recent guidance provides welcome clarity on its current approach, the Office specifically notes the fast-moving nature of the technological landscape and the ongoing need to review and update the guidance as the technology evolves."On April 3, 2023, the UK Intellectual Property Office (UKIPO) issued much needed guidance on how digital goods and services - namely non-fungible tokens (NFTs), virtual goods, and services provided in the metaverse - should be classified for trademark purposes.
Alongside logo design, brand names are one of the most vital parts of a brand identity.The conventional wisdom is that choosing the right one takes a lot of thought, but the stories behind some of the world's biggest brand names sometimes reveal apparently haphazard choices, as this Twitter thread demonstrates.
You need to see the original designs of these iconic logos
(Image credit: Future/Amazon/Instagram/Apple) As brands evolve and change over the years, it's only natural that their logos do too.A good logo is pivotal to making sure a brand is recognisable, but does newer necessarily mean better?The below Twitter thread takes a look at old vs new logos, and it's clear not everyone is a fan of the modern direction some companies are taking when it comes to redesigning their look.
10 Beautiful Business Cards with Holographic Effects for Inspiration
When crafting business cards, it is often believed that everything lies solely in the design.We tend to rely on eye-catching illustrations, unique typography, or clever ideas that make our 3.5 x 2-inch card stand out in a sea of others.However, there is always an alternative worth exploring.This alternative involves experimenting with the actual material used as the base for your business card.
(Image credit: AB InBev / KLM / Correos / Moet & Chandon / Starbucks / Rolex / Keurig Dr Pepper / Alfa Romeo /) The best logos with crowns illustrate just how effective a simple, recognisable icon can be when it comes to building a brand identity.So as the UK marks King Charles III's coronation (yes; it's a tenuous connection, but hear us out), we're exploring the enduring appeal of crown logos.